Demand Generation

Discover insights to drive conversion rates and increase reach

Demand Generation Primer for 2023

Building awareness, creating and nurturing demand, and driving engagement through an intentional content strategy are keys to growth. Technology marketing teams must develop strategies that fuel field and partner marketing, demand generation and account-based marketing (ABM) programs.

Technology marketers should use the insights in this research to:

  • Build awareness
  • Develop a content strategy
  • Generate and nurture high-quality leads
  • Plan and run ABM programs

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Fuel your field and partner marketing, demand generation and ABM programs

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    A balanced marketing mix is essential to demand generation success

    Technology marketing teams must develop strategies that fuel field and partner marketing, demand generation, and account-based marketing programs.

    Gartner research finds that increasing the number of channels and CTAs used in demand generation programs increases conversion rates across the buying cycle. Gartner helps you understand how much other TSPs are spending on demand generation, and what channels, CTAs and content types work across roles and buying stages to help you increase conversion rates and reach.

    Invest across the buying cycle

    Best-in-class demand gen programs are focused beyond the top of the funnel. Invest in a robust mix of channels to drive engagement and leverage a wide range of CTAs and content types to reach different roles at different buying stages.

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