Gartner Digital IQ Index

The Digital IQ Index is a Gartner proprietary research tool that allows you to benchmark your brand’s digital performance against industry competitors to prioritize investments and maintain relevance across channels.

CMOs and marketing leaders can use the Gartner Digital IQ Index to:

Measure your brand performance with the Digital IQ Data Story

Assess your brand’s digital performance

Review your individual brand performance by overall Digital IQ Score, dimension and subindustry to gain competitive insight to improve your digital maturity.

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Compare to performance averages

Break down brand performance by dimension and compare to average performance by Digital IQ class and subindustry to contextualize your brand’s digital health and investments.

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Identify top trends

Review the top upward and downward data trends affecting your industry and refer to related content to inform your next best action.

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Brand comparison

Compare your digital footprint against that of key competitors, leading brands and innovators.

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Speak with us to learn how this tool can help you.

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How top digital marketers are using this tool

An interactive tool that benchmarks across industries

The Gartner Industry Digital IQ Data Story interative tool allows CMOs to assess their digital marketing performance against peers and leaders within their specific industry subset.

Discover emerging channel trends to improve channel effectiveness

The Gartner Channel Digital IQ Data Story provides a view into ongoing and emerging channel trends, key recommendations to improve channel effectiveness and case studies of best practices inside and outside your industry.

Customized analysis of your brand’s digital performance

Identify key industry trends shaping your industry and how your peers are capitalizing on those trends. Benchmark your brand to identify strengths and weaknesses to inform your strategic and tactical planning. 

Get actionable recommendations

Get context-specific, actionable reccomendations on boosting brand performance (e.g., by product category, distribution model, therapeutic area) that enable powerful peer comparisons.


Applicable knowledge of best-in-class brands

Discover the characteristics of top performers, or Genius Brands, within a channel, subindustry or distribution model brought into focus to gain inspiration and insights to apply to your organization.

Get a recommended approach for strengthening your digital marketing

Identify key areas to improve your digital maturity and build a roadmap to hit your goals.

Digital IQ Index:

Brands benchmarked
Studies conducted
Brands earned Genius status


“We wanted to know how we measured against our competitors and better understand quantitative measures. The Digital IQ tool helped us understand where we needed to improve. It also provided the data support we needed for increasing the marketing budget.”

VP, Marketing and E-Commerce

Maximizing Digital Marketing Performance

A global credit services organization was looking for ways to maximize its digital marketing efforts. With help from Gartner, the client was able to gain confidence and validate an initial structure for a new digital marketing team.

Find out how marketing leaders like you are using the Digital IQ tool to excel at digital performance.

Related insights

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